B&B Italia | The Power of Inspiration

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B&B Italia undertakes the conquer of the American territory with the acquisition of a new location for Maxalto brand in Chicago, the city of the wind. This fact is turning into a new step that helps to build an own personality make.

The Showroom opens its gates preserving the original spirit of the building in which this firm is located, but without forgetting to give to this firm the aesthetics that made it famous. Its purpose involves taking to the classical themes a contemporary flair.

Antonio Citterio, coordinator and designer of Maxalto Collections, opts for simple lines fulfilled with elegance and sophistication that make the make shine thanks to his works, destined to be almost legendary.

The wood is the core of all the exhibition room. It is handmade in order to provide the highest quality to a material that is, undoubtedly, key for the decoration, transforming it this way into the object of emotions with which Antonio Citterio tries to expand the themes of his projects.

Text by Ana Molina
Translation by Rebeca Monica Dragomir