CuldeSac | The beauty cycle

The beauty cycle

CuldeSac moves away the ghosts of the industrial design, occasionally understood as something crude and merely functional, with its Re-Cyclos project for Lladro in 2006.

With a professional heritage which accumulates dozens of national and international prizes, this Valencian studio knew how to capture the intention of the client when it came to show a new image of its boutiques from America.

Thousands of tiny bells and baubles have been used to provide the Lladro company with a magic environment of fantasy in its Showrooms of New York and Los Angeles “generating sculptures which play with geometry and recurrence.”

The combination of these elements causes an immediate visual delight to which we are not very accustomed, since the originality of the design produces a real impact in our senses.

An immense theatrical disposition which causes sensation.

Text by Jorge Barba
Translation by Rebeca Monica Crainic